Small Business Success: Why You Should Switch to a Local Website Development Team

Thursday, July 27, 2023

Local Web Development Team Presenting on Laptop

The digital age has made having a compelling, user-friendly website a necessity for every small business. Beyond acting as a digital storefront for your business, your website serves as a powerful tool to attract more customers, build a robust reputation, and drive sales. Often, the best way to make sure that your website is optimized to increase your visitor count and turn them into customers is to bring in a team who knows exactly what's needed to make that happen. These days, small business owners have so many options for website development services that it's easy to find themselves working with a team that's the wrong fit.

In this article, we will delve into the power and advantages of local website development for small businesses and shed some light on how it can be a an extremely valuable choice for business owners.

The Pitfalls of Large Agencies

While large agencies may seem like an attractive choice for website development, many small businesses often find themselves grappling with neglected needs. These larger agencies often prioritize their larger clients, leaving small businesses struggling with slow response times and inadequate customer service. These added frustrations and limitations negatively impact both your time and your bottom line.

With a local development team, reputation and business relationships carry a significantly high level of importance, ensuring you never feel overlooked or underserved.

The Risks of the Freelancer Wildcard

Hiring freelancers from platforms like Fiverr or Upwork may seem enticing due to their lower upfront costs. However, the adage "you get what you pay for" rings especially true in this scenario. Engaging with random freelancers can often result in subpar work, missed deadlines, and communication issues, all of which can be detrimental to your business.

In contrast, having a local team you can continually work with can provide your business with consistent, high-quality service. These local teams are highly dedicated to the success of your project and the growth of your business, as their name in the local community is on the line.

Harnessing the Power of a Local Website Development Team

Partnering with a local website development team brings together a unique blend of advantages. We deliver a quality of service that large agencies struggle to match, coupled with an expertise level that random freelancers often lack. We're here to partner with you, understand your business needs, and create a website that aligns with your objectives.

A local team like ours, located right here in Clackamas, Oregon, leverages our understanding of the Portland market and combines our local expertise with our technical skills to develop a website that not only attracts more customers but also contributes significantly to your business growth.


Q: Why should I choose a local team over a large agency? A: A local team provides personalized service, fast response times, and a strong understanding of your local market - aspects that are much harder to find in large agencies.

Q: Are freelancers from platforms like Fiverr and Upwork a bad choice? A: There are many great freelancers to be found on Fiverr and Upwork! Unfortunately, the high volume of unreliable freelancers that also exist on these platforms results in a significant risk of low-quality work, communication difficulties, and unreliable delivery times.

Q: How can a website attract more customers? A: A well-crafted website can increase your visibility, establish your business as credible, and engage potential customers, driving more traffic and sales.

Q: Can a local team handle ongoing website management? A: Yes, local teams like ours can provide ongoing website manage through our Webmaster Services, ensuring your website stays updated, secure, and continues to attract and engage customers.

Q: Is local website development more expensive? A: With the wide range of available website development options out there, costs can fluctuate pretty heavily with each of the options. At Lacuna Strategies, we provide core services and solutions at competitive rates as well as custom pricing tailored specifically to meet your small business needs.


Choosing the right partner for your small business website development is an important decision. By opting for a local team, you stand to gain a partner familiar with your market, dedicated to high-quality service, and invested in your success. A local web development team can be the powerful ally you need to ensure a high-quality website that truly works for your business. As you seek to attract more customers and drive growth, remember that local is a potent advantage.

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